The City of Coppell's 'Bold Vision, Big Impact' (BVBI) marketing campaign won a top honor this month at the international City-County Communications & Marketing Association (3CMA) annual conference in Anaheim, California. With 698 entries and 197 jurisdictions competing, Coppell won the SAVVY Award for Branding/New Logo in the Marketing & Tools category for populations up to 90,000. The newly designed campaign was applauded at the 3CMA conference for its eye-catching artwork, community-centric imagery and comprehensive scope encompassing several City projects.
"We developed the Bold Vision, Big Impact campaign to visually connect our residents to the exciting projects happening in the city," said Public Information Officer April Reiling. "The goal of the campaign was to educate people about the projects, get them excited about the new and improved amenities, and to drive residents to enjoy the new facilities once they opened."
The City launched the revamped BVBI marketing campaign in October of 2016 as a means to educate Coppell citizens on several quality of life projects that were planned as a result of a successful sales tax reallocation election for capital improvement projects. The campaign features Cozby Library and Community Commons, Life Safety Park, Andrew Brown Parks and the trails expansion project. The BVBI brand appears on a variety of marketing collateral, from the City's monthly newsletter and direct mail postcards to banners, email marketing, social media campaigns and advertisements.
The City plans to evolve the BVBI campaign to include future quality of life projects and initiatives - www.coppelltx.gov/news-media/news/citywinssavvyaward