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Question

Transitioning of City Managed and Operated Event

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Tadd Wille
Tadd Wille asked

Are there any Cities that have successfully transitioned a large City run event to an alternative ownership and/or management model --- while keeping the event sustainable for the long term?

If so, would you be willing to be contacted regarding how this was accomplished?

Background:
The City of Newport News, Virginia manages and operates a “One City” Marathon each year with over 5,000 runners, nearly 1,600 volunteers and over $40,000 raised for charitable organizations. The City of Newport News management team wants to ensure the long-­term sustainability of this signature community event by moving toward a cost neutral model.

Although the event is successful, the City is looking to identify potential pathways to move from an exclusively publicly managed event, towards and alternative ownership and management model that builds on the event’s prior success.


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