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Getting Started: Challenges

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What were some of your challenges in getting social media as part of your marketing strategy?


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[Unknown] said

In a March 2010 AFI Webinar on social media, different cities said challenges included:

  1. Needing a policy that aligned with the organizations values and cultures

  2. Flexibility

  3. Educating staff

  4. Legal issues

  5. Accountability

  6. Moving from one central point of contact to other departments maintaining sites

  7. Branding

For the complete presentation go to http://transformgov...

I hope this helps.

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