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Local Government Marketing

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Local Government Marketing

Participants of the webconferences on local government marketing can continue discussions and share their ideas during and after the events. All are welcome and encouraged to join this group and participate.

Group Discussion

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Pamela Muse

Tom – I hope the following is helpful:

Regional Marketing and the Strategic Market Planning: Approach to Attract Business and Industry Case Study: Orange County, California, USA

County of Madera, CA and its two incorporated cities
“… advantage to this model is it creates a regional approach to marketing Madera County and its cities rather than each entity attempting to market their individual municipality.” -- http://www.mercedsun..

Ulster County Industrial Development Agency members are being asked to increase efforts to compete for state aid through a regional approach.

Worcester County, MD and Ocean City are partnering with Wicomico County to expand sports marketing,

Municipal Association of South Carloina

House Bill 1716 – “…one entity and a unified message to market the region as a tourist destination”


Pamela Muse
West Regional Director
Corporate Partner Liaison
Alliance for Innovation
888-468-6450 Office
480-231-3538 Text

From: []
Sent: Monday, February 03, 2014 9:43 AM
To: Pamela Muse
Subject: Local Government Marketing: Tom Mortenson said: New to the group and interested to find out if...

Tom Mortenson wrote to the Local Government Marketing group in the Knowledge Network:
New to the group and interested to find out if any of you use regional approach to marketing their communities in a collaborative effort.
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New to the group and interested to find out if any of you use regional approach to marketing their communities in a collaborative effort.


Governmental units at all levels are increasingly looking to leverage social media to improve the quality of government services and enable greater citizen engagement. According to information from the University of Albany many governments are struggling with "what a social media policy should encompass and convey. Not surprisingly, given the emergent nature of social media, relatively few U.S. governments actually have a formalized set of policies to guide their own efforts, as well as for others to draw on or learn from. As a consequence, governments are faced with reinterpreting and applying old policies that govern the use of the Internet or creating completely new policies." Very interested in do you have a social media policy and especially the use by employees.

Erin Sherwood

I have an opening for a number of speakers for a government training I am planning. The Advanced Learning Institute,, is now planning a training on "Social Media For State & Loval Government: How To Manage, Monitor, And Measure Your Social Media" in Tampa, Florida scheduled for November 18 - 20. Please email me at if you're interested in reviewing more details about this event.

Brittany Bennett

I'm trying to find information on marketing and branding. I'd appreciate any insight, especially on best practices, cost, and grants. Please also share thoughts on any experiences with marketing firms/ consultants.

Rob Hines
Rob Hines said

Peak Democracy has just released its May 2013 Newsletter with stories that highlight how Open Town Hall is used to help local governments engage their constituents online.

In this edition read about:
-our enhanced survey features that integrate with our platform's Insight Bar
-seminars taking place in California and New Mexico
-one-click reports and how they are integrated with our insight tools

To see how Peak Democracy increases public trust in government through online civic engagement, please feel free to ask for a demonstration.

Rob Hines
Rob Hines said

Douglas County, Nevada, in partnership with the Center for Priority Based Budgeting (CPBB) and Peak Democracy, used a priority-driven participatory process in developing its budget. An innovative undertaking, Douglas County’s shift from an incremental approach to budgeting to a priority-driven budget invariably involved members of the public. The following case study illustrates how Douglas County involved the public using Open Town Hall as a major component of their community outreach strategy.

For the cast study please go to:

Shifting from an incremental approach of budgeting to a priority-driven budget is a complicated process. It involves government leaders and the public asking about what the purpose of their local government is. What government does, in priority-driven budgeting terminology, is referred to as a ‘community result’. The participatory-budgeting process started and ended with the same series of questions that ask: why does our local government exist; what is the essential purpose of our local government; and, if our local government didn’t exist, what services and functions would be needed by the residents of the community it served?

For more please visit

Rick Aronhalt

Just announced a new web conference: "Social Media: Are they Engaged or Asleep?" It will feature Juniper Korkie, ICMA's director of digital strategies, Nannette Rodriguez, public information officer for the city of Miami Beach, Florida, and Michelle Bono, assistant city manager for Tallahassee, Florida.
10/25 @ 1 pm ET. For more information, visit http://learning.icma..

Jackie Belasky

Thank you for allowing me to join this group. I look forward to our future discussions.

Glenn Oliver

Hello, our company helps water and wastewater utilities to conduct online bidding for all types of contracts (including chemicals, commodities, and consultant contracts. Please visit our site - Our service helps local governments save money.

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23 Aug 10