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Case Study

Ride Reality

InnovationAlliance for Innovation Recommended

by City of Fort Collins, CO for the Alliance for Innovation

In the summer of 2016, Fort Collins saw an alarming increase in motorcycle fatalities. The riders were all young adults who belonged to a local bike club. The grieving parents of one rider asked if we could do something to stop to the tragedies. We held a “Ride Reality” night for straight-talk and life-saving lessons. We held it on the club’s turf (an abandoned business where they meet before rides), showed reconstructions of other crashes, and talked specifics about bike mechanics. Despite a long-standing dislike of cops, many bikers attended and expressed interest in partnering with police for future events.

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City Of Fort Collins, CO
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