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Case Study

Connecting with Businesses: Using magazine ad placement as a tool for building partnerships and expanding community programs Case Study

InnovationAlliance for Innovation Recommended

by South Fayette Township, Pennsylvania for the Alliance for Innovation

Soon after publishing the first issue of our township magazine, South Fayette Connect, in Spring 2016, businesses began asking to place advertisements. Rather than simply accept money in exchange for traditional ad placement, the Community Development Director/Magazine Editor and the Recreation Director created an interdepartmental program to offer advertisements ONLY as an incentive for sponsoring community or recreation events, such as Community Day or Movies in the Park. Businesses benefit from exposure, and the township benefits from enhanced community connections and program revenues.

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Year
2016

Jurisdiction
Township Of South Fayette, PA
Jurisdiction Type
Township
Population
14,416

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