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Case Study

West Nile Virus Awareness

InnovationAlliance for Innovation Recommended

by The City of Fort Collins, Colorado for the Alliance for Innovation

This is the third year of extensive West Nile Virus Awareness campaigning. In the past the City had used more traditional and broad coverage methods of communication while this year they added targeted strategy, fresh ideas and new tools. The campaign planning began in early spring 2016 and the campaign itself began in mid- May 2016. 

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Year
2016

Jurisdiction
City Of Fort Collins, CO
Jurisdiction Type
City
Population
158,000

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