Pokémon Go, the augmented reality mobile game that requires players to travel through their communities to catch Pokémon and visit Pokéstops and Pokémon gyms, has had a huge impact on law enforcement and other local government services. Here are five ideas to help your community inform residents about safely playing the game while benefiting your community:
1. POKEMON GO SAFETY TIPS
Post safety tips on social media and around popular playing areas to ensure that residents play the game without endangering themselves or others. Concerned about player safety, the New York Police Department (NYPD) released this image and simple safety tips.
2. POKETIQUETTE VIDEO
Oklahoma City, Oklahoma, created an amusing and informative video to help local players stay safe. Watch the video here.
3. MAKE CITIES WALKABLE
Th Huffington Post article, “We’ve Been Trying to Make Cities Walkable for Years. ‘Pokemon Go’ Did It Overnight,” explains how the app has successfully moved residents outdoors to walk around their neighborhoods. Planners should relish the fact that residents are finally utilizing their community’s walking infrastructure, and you might consider doing a local story that highlights some of the game’s key locations. Read the full article here.
4. POKÉMON GO: 3 THINGS FOR GOVERNMENT NERDS TO CONSIDER
In this Govloop article, the ICMA media partner offers a number of ways in which local governments can take full advantage of this highly successful app.
5. PUT POKÉMON GO TO WORK AS A FUNDRAISING TOOL
I’m also attending a Pokémon Go meetup this weekend, and part of the registration fee will go to the American Cancer Society. Think about ways you can use Pokémon Go to raise funds to support a local charity.