What does a hammer have to do with Life, Well Run? One could say everything. Hammering home our messages in a relentless, disciplined fashion will help us reach our targeted audiences most effectively .
That’s why we’re planning to make more than 29 million impressions in 10 states this year with our digital advertising on websites and search engines. That’s why we created a package of Life, Well Run resources that repeat the messages we’ve crafted.
In July, the national Life, Well Run campaign started in earnest. We began our digital advertising, and we released more than 13 resources for state associations and members to use and, in many cases customize to use, in states and communities across the country. These resources can be found on the “Join the Campaign” tab at LifeWellRun.org, and include pieces that range from talking points to a brochure you can leave with elected officials. (We’ve also posted samples of the ads we are running.)
Please take a few minutes to look at the materials and familiarize yourself with the language we are using to describe professional management and the campaign. If we are all on the same page, consistently and relentlessly hammering away with our messages, together we can make a difference for the future of the profession.
As always, we welcome your feedback and comments, so please be in touch!
Until next time.