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Provides public information services for the Charles County Government and is responsible for maintaining cooperative relationships with news media. Manages, directs and coordinates the work of the Media Services Division. The incumbent is an authorized spokesperson and news media liaison for Charles County Government. The work involves writing, editing and preparing informational materials for the news media, County residents, County employees and others; conducting press conferences and other public events; advising other staff regarding effective public informational practices and activities; responding to inquiries from the public and others on a wide range of matters; and providing vital information from the government to the public during emergencies. The incumbent works closely with high profile Elected Officials, Directors, Division Chiefs, Managers and employees of other departments supplying and seeking information on specialized matters. The incumbent performs work under the standardized practices and procedures of print and broadcast media.
ESSENTIAL JOB FUNCTIONS:
Supervises the day-to-day Media Services Division operations. Coordinates projects to ensure maximum productivity. Assigns specific projects within particular divisions.
Responsible for the efficient and effective use of the Media Services budget. Administers budget matters for the division.
Assists with communications on difficult citizen issues (as assigned). Reviews and coordinates responses on behalf of the Commissioners on unique circumstances.
Writes, organizes, and coordinates the dissemination of information to the general public.
Prepares and distributes news releases to the media.
Conducts research for briefings and hearings. Composes and prepares reports.
Posts and monitors content on the County website, including news releases and emergency updates as well coordinating the Social Media outlets for the County.
Works in conjunction with the County Attorney's Office and other departments to prepare responses to Public Information Act requests and other requests from the media.
Acts as an authorized spokesperson for the Charles County Government to provide the County's response to issues.
Promotes County programs and services, plans and directs public outreach campaigns.
Writes and edits organizational publications, including employee newsletter and Annual Report.
Establishes and maintains cooperative relationships with representatives of the news media.
Identifies opportunities to strengthen and improve communications with news media.
Provides vital information to the public during emergencies.
Provides background information and researches matters as directed by the County Commissioners and Senior Staff.
Writes scripts for CCGTV video projects and the County's on-hold phone system.
Advises Senior Staff on media relations procedures, and how to effectively communicate with the news media.
Provides the County Commissioners with support/information on issues of interest.
Develops communication plans for County Government campaigns, both internally and externally.
Maintains and updates news clipping archive and media contact lists.
Analyzes and evaluates the public's interest and extent of understanding of County programs and services.
Ensures adherence to County Standard Operating Procedures (SOP's). Takes initiative to update existing Media SOP's as needed.
Performs related and other work as required.
QUALIFICATIONS, KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge, Skills, and Abilities (These are pre-employment KSAs that apply only to Essential Job Functions.)
Required Qualifications (Note: Any acceptable combination of education, training and experience that provides the above Knowledge, Skills, and Abilities may be substituted on a full-time year for year basis.)
-County programs, policies, and functions.
-Current principles, techniques, and objectives of public information and relations programs.
-Professional applications of research and writing skills.
-Media tactics, including interview techniques and preparation.
-Basic principles of communication, marketing, and public relations.
-English grammar, spelling, and punctuation.
-Develop creative ideas in relation to public information projects
-Plan and organize projects and work tasks
-Present information clearly and concisely to various audiences
-Assist in the coordination of public events
-Work independently with minimal supervision on a continual basis
-Establish and maintain effective working relationships with other County employees, media representatives, the public, and other interested and affected parties
-Supervise and evaluate the work of subordinates
-Communicate effectively, verbally and in writing
-Maintain a professional demeanor during stressful situations
-Compile reports from a wide variety of sources and transmit data
-Respond to citizen and media requests in a courteous and effective manner
-Operate office equipment and a personal computer using program applications appropriate to assigned duties
-Operate a motor vehicle
-Perform a wide variety of duties and responsibilities with accuracy and speed under the pressure of time-sensitive deadlines
-Demonstrate integrity, ingenuity and inventiveness in the performance of assigned tasks
Training and/or Education:
Bachelor's degree in communications, journalism, or related field. (Any acceptable combination of education, training, and experience that provides the above knowledge, skills, and abilities may be substituted on a full-time year for year basis)
Five years news media, public relations, and/or marketing experience. Must have portfolio of demonstrated effectiveness in multiple media platforms.
Licenses or Certificates:
Valid driver's license.
Interpersonal and speaking skills are essential components.
The work is mostly sedentary with periods of light physical activity, and is performed in office surroundings. Typical positions require workers to walk or stand for long periods; lift and carry up to 20 pounds; climb stairs, bend, reach, hold, grasp and turn objects; and use fingers to operate computer or typewriter keyboards. The work requires the ability to speak normally and to use normal or aided vision and hearing.
Employee is subject work beyond the normal scheduled hours of work.
Employee is subject to work with high pressure deadlines.
Work is subject to frequent interruptions.
Employee is subject to occasional night meetings.
Public Information Specialist
How to Apply
County of Charles, MD
Charles County Government, located in Southern Maryland (population: approximately 154,500) seeks a County Administrator. The County is governed by the Board of County Commissioners of Charles County. The Board consists of five Commissioners who are elected to concurrent four year terms.
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